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Brand

Brand

OUR VISION: MAKING THE WORLD MORE BOLD & COLORFUL

We want to make the world brighter and more colorful, but also more bold:

  • Strong in color and shape
  • Clear and eye-catching
  • But above all: confident and without fear

That’s why we challenge artists to venture beyond the boundaries of conventional thoughts or actions.

OUR MISSION: EMPOWERING ARTISTS TO PUSH THEIR CREATIVE BOUNDARIES

We believe in the talent and free spirit of artists – and how they can make the world more colorful. We join our artists on their creative journey, providing them with the broadest range of high-quality colors and supporting tools, and inspiring them to push their creative boundaries: dream × create. 

About Amsterdam

Brand Mission

Brand Mission

Brand history

Brand history

Sustainability

Sustainability